Monday, December 4, 2017

How Facebook is pitching Watch to advertisers

Facebook is out shopping Watch to advertisers and their agency ad buyers by pitching it as a way to get the most of their current Facebook spend. According to six agency ad buyers interviewed for this article, Facebook Watch, which only offers mid-roll programmatic ad breaks and is now starting to test ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...