Monday, December 4, 2017

Facebook Rethinks Pre-Roll; Snapchat Makes Gains

"We don't need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed," CEO Mark Zuckerberg said as recently as July. But the company is now experimenting with the most interruptive of video formats in its new Watch video ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...