Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […]
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Source: https://www.socialmediaexaminer.com/social-media-roi-how-to-measure-social-marketing-christopher-penn/
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