Friday, May 18, 2018

Facebook, Uber, Wells Fargo: The strategy behind 3 corporate apology ads

That's the message of slick new ads from Facebook, Uber and Wells Fargo, which are trying to atone for very public problems — and taking varying ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...