Sunday, April 1, 2018

How the Facebook targeting model worked

WASHINGTON • The researcher whose work is at the centre of the Facebook-Cambridge Analytica data scandal has revealed that the method he used for targeted political advertising worked in a similar way to how Netflix recommends movies. Cambridge University scholar Aleksandr Kogan told ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...