Thursday, April 26, 2018

Facebook's Targeted Ads Are More Complex Than It Lets On

In a recent blog post, Facebook's vice president for ads, Rob Goldman, argues his platform's users aren't its product. Even though Facebook primarily makes money by selling targeted ads based on what it knows about you, Goldman says that the real product is the ability to connect people—ads merely ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...