Tuesday, May 1, 2018

Facebook Vs. YouTube for Marketing Videos: What's the Difference?

A creative, high-quality video posted on Facebook or YouTube that plays to the viewer's wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter your video's purpose (to explain a complex product or service in simple terms, to make company-wide ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...