Friday, April 27, 2018

Facebook Launches a New Ad Campaign With an Old Message

On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of a major national advertising campaign from Facebook that will appear online, in movie theaters, public transit, billboards, and TV through the summer. “We came here for the friends,” the TV voiceover ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...