Sunday, April 1, 2018

'They can't afford to be precious': Why lots of advertisers aren't playing hardball with Facebook

Big advertisers have been letting Facebook have it. But lots of advertisers aren't shouting about the Cambridge Analytica fallout. They simply can't afford to. Recently giant marketers like Procter & Gamble and Unilever have been rethinking how much they need to advertise via digital media at all.

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...