Saturday, March 31, 2018

Reaction: Advertisers cautiously optimistic after Facebook says it's pulling third-party targeting data

There are two primary reasons advertisers would redirect budgets from Facebook. Both have to do with performance: either enough users abandon the platform to cripple its scale or the targeting becomes inefficient. Secondary to those concerns are worries about brand safety and branding – see Mozilla ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...