Saturday, March 31, 2018

Facebook's removing third-party targeting data: What marketers need to know

Facebook has so-called private audiences from vendors such as Acxiom, Oracle Data Cloud (Datalogix), Epsilon and Experian that advertisers can request through Facebook. In the ads interface, those audiences are categorized under “Partner Categories By Request,” as shown in the example below.

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...