Wednesday, February 28, 2018

The man behind Trump's Facebook campaign strategy will reportedly run his 2020 campaign

The campaign's — and Parscale's — Facebook strategy has drawn particular scrutiny. As The Verge has reported, Facebook's system rewards more polarizing ads — a boon to the Trump campaign, which ended up paying a better rate for ads compared to the Clinton campaign. “Facebook and Twitter ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...