Tuesday, February 27, 2018

Google and Facebook Need Advertising 'Moonshots'

The Alphabet Inc. unit and Facebook Inc. pulled in a combined $114 billion in revenue from advertisements in 2017, excluding the money that Google turns over to partners such as Apple. That means more than one out of every five dollars in the $500 billion global advertising market goes to Google and ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...