Thursday, March 1, 2018

Facebook Could Do a Lot More on Trump-Russia

It could be a difference in the way ads are served to mobile devices and PCs, or a difference in the particular times of day people used Facebook, or just the luck of the draw. With enough data, one could then use them as a control group to tease out the impact of the ads on those who did see them.

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...