Thursday, January 4, 2018

WIll Facebook Watch Be Must-See TV In 2018?

“A lot of publishers and creators still have this mental model of the News Feed where only short-form, viral videos work, not realizing that something a little longer can find success on Watch,” says Fidji Simo, vice president of product at Facebook. “That's really the perception shift that we need to address ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...