Wednesday, January 31, 2018

Three Ways To Increase Reach Despite Facebook's Newsfeed Changes

As part of Mark Zuckerberg's 2018 promise to “fix Facebook,” he recently announced drastic changes are on the horizon for the platform's newsfeed algorithm -- changes that will severely cut brand reach. Included in the widespread panic that followed the announcement was an email I received (not from ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...