Thursday, January 4, 2018

Is Facebook Overcharging Advertisers?

Facebook's 3Q 2017 disclosures showed a 92% Q/Q increase in false & duplicate accounts, a result of the firm's "new methodology" to capture such accounts. It is likely that disclosures to advertisers could be exaggerating unique user reach; risks to ARPU growing as unique user growth in key regions ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...