In 2018 the banks will concede customer mindshare to the GAFAMs (Google, Apple, Facebook, Amazon, Microsoft) and the BATs (Baidu, Alipay, Tencent). The proof? Take a look at the trajectories of Paym in the UK and Venmo in the US. Non-banks are simply better at this than banks are.
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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises
From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...
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