Friday, January 5, 2018

Facebook poised to chip away at Google's ad dominance in 2018, says Cowen

Facebook will chip away at Google's dominance in digital advertising thanks to the growth of Instagram and video ads, according to a new research note from Cowen. Cowen analysts, which surveyed 50 senior ad buyers, said Facebook and Instagram ad budgets will increase in 2018 and 2019, and ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...