Monday, January 29, 2018

Facebook is close to the 'holy grail' of marketing

Facebook is closing in on the "holy grail" of marketing – knowing how the advertising it shows to its more than 2 billion users affects them when they stop scrolling and go shopping in the real world. The social media giant's head of global retail and ecommerce strategy, Martin Barthel, said it had recently ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...