Thursday, January 4, 2018

6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective

When it comes to the creative aspect of your Facebook ads, it's important to note that it doesn't necessarily need to be all about the offer. Make sure your creative reflects the marketing message or hook -- the message you're using to sell or to get someone to take action on -- that's in your copy. A lot of ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...