Thursday, December 28, 2017

We were behind 2015 landslide for the SNP, claims Facebook

Facebook's intervention in the 2015 general election was responsible for triggering the landslide for the Scottish National Party, the company says. In a “success story” post on its website, Facebook boasts that the SNP “used a powerful combination of Facebook's targeting and engagement tools to ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...