Monday, December 4, 2017

Google and Facebook dominance to rise

Google and Facebook are set to attract 84 per cent of global spending on digital advertising, excluding China, in 2017, according to a forecast from GroupM, the WPP-owned media buying agency, underscoring concerns that the two technology companies have become a digital duopoly. The research ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...