Wednesday, December 27, 2017

Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook

But advertisers have been searching for a third large competitor in order to lower prices and force Google and Facebook to be more open about sharing user data. Amazon could be a major player, if only based on the sheer volume of consumer insights it has thanks to its robust e-commerce business.

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...