Thursday, November 30, 2017

Refinery29 has hired a Facebook exec to help it compete against Facebook

Digital media companies are in a tough fight for ad dollars with Google and Facebook. Will hiring a Facebook exec help? Refinery29 is going to find out. The online publisher that targets millennial women has hired Sarah Personette, a top Facebook marketing executive, to be its chief operating officer.

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...