Saturday, November 4, 2017

Q&AA: Facebook's Andrew Keller on 6-Second Ads, Creativity and Prototyping

'We didn't get to create TV advertising, or print advertising,' Facebook's Andrew Keller says, 'but here is a real opportunity to crate what this six-second ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...