Tuesday, November 28, 2017

Facebook Shed Light on The Principles That Drive Its Advertising Decisions

On the principle of “people first,” Goldman wrote that Facebook aims to make ads “as relevant and useful” to people as the other posts they see, adding that businesses are helped by this, as well, since people will most likely not respond to “irrelevant or annoying” ads. He said the social network's auction ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...