Wednesday, November 29, 2017

Facebook Is Testing a Way for Brands to Send Mass Messages via Messenger

Facebook vice president of messaging products David Marcus said in announcing the expansion of sponsored messages to more advertisers earlier this month, “People using Messenger shouldn't worry about getting spammed, because the starting principles still remain: Businesses can't send a ...

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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises Timo Mandler , TBS Business School and ...